AMSOIL Regency Direct Jobber Ches Cain  
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AMSOIL Automotive Products

Increase Reliability & Efficiency in All Automotive Systems

What makes AMSOIL synthetic motor oils so good?
The molecular uniformity and purity of synthetic oils allows them to protect and lubricate engines better and more efficiently in all operating conditions than conventional oils do.
Synthetics lubricate and protect quickly in cold temperatures, maintain a dependable lubricating film in normal operating temperatures and shield moving parts from damage and wear during high stress, high temperature operations.

AMSOIL synthetic gear and transmission fluids significantly reduce heat and scoring while improving cold temperature performance and fuel economy. They often are used to solve costly transmission gear and heat related problems.

AMSOIL ASL 5W30 is the best value.Our two best selling automotive products are the AMSOIL 5W30 (ASL) and the Universal ATF. The ASL is guaranteed to last up to 25,000 miles or 1-YR whichever comes first in gasoline engines. Even when switching from other well known synthetics, our customers experience increased performance such as this customer.

The AMSOIL ATF is a real problem solver. We often have customers call with temperature related shift problems (including police cars and long idling situations) or situations where the transmission fluid is burnt prematurely causing poor performance and damage. AMSOIL ATF solves this problem.

Synthetic Motor Oils
(SSO) Signature Series Synthetic 0W-30 Motor Oil - New formulation
(TRO) Series 2000 Synthetic 20W-50 Motor Oil
(HDD) Series 3000 Synthetic 5W-30 Heavy-Duty Diesel Oil - Best Product
(ASM) 0W-20 100% Synthetic Motor Oil - Best Efficiency
(ASL) SAE 5W-30 Synthetic Motor Oil - Best Value
(ATM) SAE 10W-30 Synthetic Motor Oil - Excellent for Turbochargers
(AMO) SAE 10W-40 Synthetic High Performance Motor Oil
(XLM) XL 5W-20 Synthetic Motor Oil (We now recommend the ASM)
(XLF) XL 5W-30 Synthetic Motor Oil
(XLT) XL 10W-30 Synthetic Motor Oil
(XLO) XL 10W-40 Synthetic Motor Oil
(AFL) Synthetic 5W-40 European Motor Oil
(ARO) SAE 20W-50 Synthetic High Performance Motor Oil
(ACD) Synthetic 10W-30/SAE 30 Heavy-Duty Diesel Oil - Best Fleet
(AME) SAE 15W-40 Synthetic Heavy Duty Diesel and Marine Motor Oil
(AHR) SAE 60 Synthetic Heavy Racing Oil
(AEF) Engine Flush
Air and Oil Filters
EaO - AMSOIL Oil Filters - 25,000 mile life!
EaA - AMSOIL Absolute Efficiency 100,000 mile cleanable air filter *NEW*
EaAR - Carb or Street Rod Ea Filtration Air cleaner kits
By-Pass Oil Filter Mounting Kits
Ford PowerStroke™ and GM H2 Hummer PowerCore® Filters
AMS-Oiler™ Oil Precharger
AMSOIL Engine Filter Selection
Oil Analyzers, Inc. - (we sell the kits here for less)
Synthetic Grease
(GRG) Series 2000 Synthetic Racing Grease
(GWR) Synthetic Water Resistant Grease
(GLC) Synthetic GL Series Multi-Purpose EP Greases
(GLC) Synthetic GL Series Multi-Purpose EP Spray Grease
Synthetic Gear Lubes
(AGM) Universal Synthetic Marine Gear Lube SAE 75W/80W-90
(SVG) SEVERE GEAR™ Synthetic Extreme Pressure (EP) 75W-90 Lubricant
(SVO) SEVERE GEAR™ Synthetic Extreme Pressure (EP) 75W-140 Lubricant
(AGL) Synthetic Gear Lube SAE 80W-90, GL-5, MT-1
(FGR) Long Life Synthetic Gear Lube SAE 75W-90
(FGO) Long Life Synthetic Gear Lube SAE 80W-140
(ADA) Slip-Lock™ Differential Additive
Manual & Automatic Transmission Fluid
(ATF) Synthetic Universal Automatic Transmission Fluid
(ATD) Torque-Drive Synthetic Automatic Transmission Fluid
(ART) Synthetic Supershift® Racing Transmission Fluid
(MTF) Synthetic Manual Synchromesh Transmission Fluid 
(MTG) Synthetic Manual Transmission and Transaxle Gear Lube
Fuel Additives
PI Performance Improver Gasoline Additive
(ADC) Diesel Fuel Additive Concentrate
(ADM) Diesel Fuel Modifier
(ACB) Cetane Boost Diesel Fuel Additive (all diesel engines)
Antifreeze/Coolant
(ANT) Propylene Glycol Antifreeze and Engine Coolant

Dont forget to examine our Bypass kits

Amsoil's BMK-21 attached to Subaru's engine compartment.This one was installed in a dealer's 2007 Subaru Forester. Amsoil's bypass kits are among our best selling items with 25 years of miles tested!! Click on the photo to see the detail of this easy install. No more likely oil changes - just analysis and follow the instructions with filter change outs.

*Is Your Motor Oil Science Or Marketing? *

There are so many terms and words used on most packages of our competing synthetic brands which don't mean a thing!
Full synthetic means the product is completely made up the lowest market priced base stock the Federal Trade Commission allows to be called a synthetic. (Only allowed in the US)
In other words, it's 100% highly refined petroleum oil! These base stocks perform well but are no match for what a "100% Synthetic" can offer such as better oxidation resistance, viscosity retention, guaranteed extended intervals, lower volatility, additive stability and even lifetime oil fills when proper filtration and analysis is used.

Many of those who previously had 100% on the label are now "Full Synthetic" and one of those companies even took that term to court, lost, then switched to the cheaper Group III they were battling against but never adjusted their retail pricing to reflect the quality - all just to increase margins for the stockholder. They no longer can say Made in USA.

These categorization of these groups are quite sophisticated although many sources on the net have you believe these are grouped only based on the quality rating of "Viscosity Index" - Not true.

Group III oils are in the highly refined petroleum oil category and real synthetic base stocks are found in the Group IV and V category. In some cases a blend is of higher quality than "Fully Synthetic".
With AMSOIL when you see 100% synthetic you know it's the real McCoy because the FTC does not allow it on the label unless it's true and everyone of our competitors know it's true!

Ask any competitor in the head office - "Who makes the best engine oils?" and they will say AMSOIL.

What do I say? "AMSOIL allows you to Experience performance for the FIRST TIME!"

Hugh Dowding, CEO of Polartech Ltd says, "If I could change anything in the lubricants industry, I would get regulators and end users to understand the true value of lubricants. It's a vital industry and no one realizes or appreciates its value!"

Service centers are now looking for ways to be more competitive. For some this is easy as just by offering AMSOIL XL Series Synthetic Engine oils and drivetrain products. New engine designs based on future emission laws has caused the manufacturer to require higher quality lubricants.
Because of AMSOIL's quality and innovation there are several cases where we are the only choice outside of the more expensive OEM product. This equates to about 45% of our demand. Unfortunately for the consumer many service centers and auto parts stores are out of touch with their customer base.
As more vehicles are installed with oil change indicators generally indicating oil drains from 7000 to 15,000 miles, their owners are ready for synthetics designed for these intervals. Many of these service centers don't understand they can be more profitable offering extended changes for diesel and gasoline customers. Of the centers that have, customers once introduced to AMSOIL they experience more new repeat business. Buy direct here and save on product cost and install yourself.

You could virtually open a ALL Synthetic lube center featuring AMSOIL in any large US market and although most of your customers would only visit you once per year for oil changes, transmission flushes and other services, just from being honest and educating the customer you would of the bat earn about 20% of all the customers currently using the dealership and quick lubes for service.

Having a shop as mentioned above you could have a customer education center as their vehicles are being serviced which would earn you customers for life. Add our fleet program which saves an average fleet of 20 trucks $30,000 in one year and the market is yours.

NEW: Gear Lube Technical Service Bulletin - Operating Conditions in Differentials

While most service centers are still in the dark, the "do it your self" market has been on the increase. The days of adjusting points are gone. Today's low emission automobile engines operate at higher temperatures and higher average engine speeds have resulted in the need for more durable sheer resistant lubricants. Most of our customers are attracted to AMSOIL at first because of the value of the products, then once they have it installed they are utterly blown away by the enormous performance and economy gains and become a customer for life. I could not believe the changes myself in three of my vehicles. That's why I became a dealer. 
- Ches Cain - Regency Direct Jobber

New Jeep Liberty Diesel Owners - The New Liberty with the 2.8 turbodiesel is an improved version over the European version. It's advertised to be 30% more efficient than the gasoline engines. You can further add to the economy with our AMSOIL HDD 5W30 which is perfect for reduced emission diesel engines which operate at higher temperatures. The Dodge Liberty comes equipped with an EGR system. AMSOIL HDD 5W30 can resist and neutralize oxidation longer and has a high viscosity index allowing for significantly longer oil life and better high and low temperature protection. You should also get that OEM gear oil out of the differential as soon as you can. Please see our test reflecting the problems regarding OEM gear lubes. AMSOIL Severe Gear will transform gear wear and significantly lower the operating temperatures. AMSOIL Severe Gear in SUV's also protects from thermal runaway which occurs under high stress conditions.
Also be sure to use the AMSOIL diesel fuel additive and Severe Gear differential lubricants for even more efficiency. 

 

STOP changing your oil!! Try the legendary AMSOIL BYPASS filtration systems. Please see this simple install on a 2003 Dodge Ram 4.7 Pick-up. Here's another on a 2002 Jeep Wrangler 4.0 (same as Cherokee)  - A VERY popular request. Call me or read more on the By-Pass systems here.

 

 

Indy Legend Swears by AMSOIL:

Check Bobby Unser Sr's Pikes Peak Hill Climb record. There is a reason he is the winning most contestant. At a recent AMSOIL event, he was there to tell us. Bobby discovered AMSOIL when it proved to be the solution to gearbox failure problems. After converting, more finishes and zero failures. Something his competitors could not say at all.

Did you know SA and SB (1930' through 1960's) rated motor oils still remain on the market?

Vintage Cars - Will too much lubricant technology cause issues with our cars?

If you are using AMSOIL - the answer is absolutely not! The oil recommendations which were made by the manufacturer at that time was based on the current technology.
One may argue that an older vehicle called for a non-detergent oil thus that should be used today. Non-detergent oils unanimously cause severe problems caused by deposits and volatility. At the time they also caused great amounts of heat and would thicken rapidly from oxidation. AMSOIL used in these situations would keep the engine in the present state and oil consumption can be controlled by using the correct viscosity.
We are not saying that using synthetics in a car such as the 55 Studebaker Commander pictured below is the best solution, but I am saying using Amsoil will add performance and satisfaction to your vintage auto such as this 55 Studebaker.AMSOIL is the best solution because synthetics are NOT created equal!

We also hear comments about our differential fluids being used in differentials. AMSOIL Severe Gear is the only product to have specific additives to keep axle seals at their current pliable state. Combine this with dispersants and foam controls which are just too expensive for a publicly held company to add to the formula and you have a significant temperature reduction and wear rate improvements which result in added mileage, speed and component life.

AMSOIL Universal Transmission Fluid is also an excellent choice for your project. The ATF may also help you to avoid the need for an external oil cooler I see people adding to performance machines. Our fluid will drop the operating temperature 50 degrees.

I am often asked at shows, why not use Mobil 1 or any of the other easy to get synthetics? You cant because they don't have the antiwear metals (ZDDP) needed. The result is Flat Tappet cam wear. Please read this service bulletin. AMSOIL has several choices to protect your investment - GUARANTEED!

Do Not Use Aftermarket Oil Additives to replenish ZDDP!! They do not work and cause a corrosive condition!

 

 

Oil Drain Intervals On the Rise

Yes they do! A recent article in Lubes 'N' Greases reported how the API is asleep at the wheel and several licensed products that do not meet the certifications may often go unreported. Recently one major petroleum 5W30 product was pulled from the shelves of Auto Zone and Advanced Auto in North Carolina carrying the API Starburst donut and labeled as SL. The recalled product had failed the SAE cold-cranking specification. Rather than take chances with non regulated products that will destroy your engine, we offer you the solution. AMSOIL synthetic lubricants and motor oils reduce friction and decrease oil and fuel consumption even through the duration of extended intervals which is exactly what consumers want but the industry doesn't want you to know. 

(Because the known conflicts of interests at the API, the State of North Carolina has implemented a vigorous oil monitoring program in their state's standards division. In 2003, the State of N.C. had tested 3,639 samples of motor oils. Compare that to the 600 samples tested by the API worldwide! The State of N.C. had removed over 30,000 faulty quarts of oil from sale in the state.)

California is the only state to ban SA and SB rated oils so far. I recently saw these products on the shelf at Dollar General. These are non-detergent oils and unfortunately people with low budgets buy these thinking they are fine and end up with severe engine damage costing them more than if they used a more advanced product. ASA and SB rated oils are responsible for serious emission problems which become the fate of that engine.

The 3000-mile oil change interval has been ingrained in the American consciousness for decades. Conventional motor oil companies aggressively push it, oil change centers remind their customers to return when another 3000 miles have accumulated on the odometer and fathers teach their children to change their oil and filter according to a 3000-mile schedule.

Vehicle Manufacturers

Vehicle manufacturers, on the other hand, aren’t quite on the same page. A look at many recent-model owners manuals reveals a recommended 5000- to 7500-mile oil drain interval, while European vehicle manufacturers recommend even longer drain intervals. As the service lives of spark plugs and transmission fluids have increased, consumers have demanded longer service intervals for motor oil as well. The introduction of electronic oil life monitors on modern vehicles is beginning to push drain intervals upward. Oil life monitors typically determine when oil should be changed based on engine operating conditions such as temperature, revolutions and speed.

Almost all 2005 and later General Motors vehicles are equipped with its Oil Life System, which makes use of a color-coded system to alert the driver when it’s time to change the oil. A “yellow” condition indicates that it’s time to think about changing the oil, while a “red” condition indicates that the oil is past its service life. According to GM, the typical drain interval for vehicles equipped with the Oil Life System is 8,500 miles, which will result in a savings of 6.6 million gallons of oil and $145 million for 2005 model-year drivers over the lives of their vehicles.

General Motors is actively seeking to extend oil drain intervals even further. In fact, the company recently asserted that 20,000-mile oil drain intervals are possible with existing engine technology and synthetic oils meeting current specifications, while 30,000-mile oil change intervals are achievable with appropriate motor oil quality and minor engine modifications.

“Drain intervals are a very specific goal for GM, and are being managed in a logical and planned fashion,” says James A Spearot, director of GM’s Chemical & Environmental Sciences Laboratory in Warren, Mich.“Longer drain intervals are desirable to meet customer demands for reduced maintenance and convenience, and for the environmental benefits that come with less oil handling. And, in the end, longer drain intervals will help us with our warranty protection goals.”

Motor Oil Companies

AMSOIL represented the lone voice for extended drain intervals in America for over 30 years, recommending 25,000-mile/one-year drain intervals. While extended oil drain intervals have been common in Europe for years, other American motor oil companies have mostly avoided recommending them, preferring instead to stick with 3000-mile recommended intervals despite the contrasting recommendations of vehicle manufacturers and European motor oil companies.

In fact, Marc Graham, president of Pennzoil-Quaker State-owned Jiffy Lube International, was quoted in a Lubricants World interview as saying, “At [PQS] we use a number internally that if we [shortened the drain interval] by 100 miles [for each car serviced], it would mean an additional $20 million in revenue for the company.” He also explained that “if we could move our customers to get one more oil change per year, it’s worth $294 million for the oil change alone and $441 million in revenue, when you include the ancillary products and services customers typically buy along with the oil change.”

Today, with vehicle manufacturers recommending longer and longer drain intervals and the increasing use of oil monitoring systems, the practice of extending drain intervals has become more mainstream and forced more motor oil companies to take notice. ExxonMobil, for example, recently introduced a line of long drain motor oils, and other motor oil companies will likely follow. As more motor oil companies begin offering extended drain motor oils, the extended drain interval idea pioneered by AMSOIL 34 years ago will become increasingly common.

According to a special report released last May by the Motor & Equipment Manufacturers Association (MEMA), synthetic motor oils are key to extended drain technology: “Extended drain technology is primarily based on the availability of synthetic oils. While the additives in conventional, non-synthetic oils allow them to function longer than the traditional 3,000 miles, it is primarily the synthetic base stocks that allow the oil to last much longer. Synthetic oil offers many advantages in durability versus conventional petroleum oil and it is all based on the synthetic oil’s superior heat and oxidation resistance. Synthetic oil is more accurately controlled at the molecular level and therefore can be engineered to resist the forces in an engine that work against oil durability.” AMSOIL offers a complete line of premium quality synthetic motor oils formulated for extended drain intervals.

Please see this recent interview with AMSOIL by the industry publication "Lubes-n-Greases"

AMSOIL - Now the choice of Boyd Coddington!!
Boyd called AMSOIL INC after being handed some material. Soon after he tested the products and right away knew AMSOIL was the best out there. But don't take Boyd's word for it. see for yourself - AMSOIL Makes a Difference!

Dealership Opportunities

AMSOIL Dealer Opportunities in 2008 provide you with the ultimate home business opportunity with 35 years of continuous growth and market leadership, without the need for significant investment of money. AMSOIL manufacturers Synthetic Motor Oils. They are exclusively distributed by Independent Dealers - People like you and me. Synthetic Oils are not created equal and AMSOIL is in high demand because of the unique qualities engineered into the base oils. At AMSOIL, we are best known for our automobile and diesel motor oils that have the basic life of 25,000 miles or 1 year between changes and contain unique additive packages providing the consumer with dozens of performance and cost savings advantages.

The motor industry is pointing consumers our way from every direction:

  • Vehicle manufacturers are installing synthetic oil into new vehicles on the production line,
  • New emission systems demand oils, which can take more heat and leave fewer deposits. Currently diesel fuel changes has created problems which we have the best solution.
  • As the dollar is weakened, people want to secure their vehicles for life. Lubrication is the #1 factor to reducing heat and friction.
  • The AMSOIL Bypass-Filter kits are now my top selling item - people want to preserve their equipment and save valuable time.
  • They are demanding better lubrication qualities from the oil to improve fuel economy and engine cooling.
  • Commercial vehicles Require synthetics in transmission and drivetrain parts to retain extended warranties.
  • Environmentally we can not go on disposing of the millions of gallons of oil each year that is the bi-product of 3,000 mile oil change intervals - Imagine if everyone changed their oil at say 7,500 miles instead. The used oil disposal problem would be cut by 50%. Yes 50%, not just 1 or 2% - Now consider the impact of a 25,000 or 35,000 mile oil change interval and a Automatic Transmission fluid which reduces temperatures 50 degrees and lasts three times longer.
  • AMSOIL's other product line "AGGRAND Fertilizers" is quickly becoming 60% of all Amsoil sales due to rising cost for petrol-chemical fertilizers. AGGRAND is Organic in liquid form and costs many times less with better results. Fall and Springtime you can sell 100's of drums.
AMSOIL has been manufacturing and developing synthetic motor oils like these for more than 35 years!! AMSOIL makes sense from a financial, practical, technical, environmental and ethical sense. Consider being a dealer at the basic level today. Print out the dealer or preferred customer form to get started.

Perhaps you have some friends with a heavy equipment, in a car club, own ATVs', diesels, jet skis, work fishing tournaments. Do you know people who work with fleets, own businesses while trying to reduce costs? know the in's and out's of manufacturing lubrication needs, or perhaps know someone with a well respected service station? AMSOIL offers all of these something totally unique.

Part time or full time, opportunities for dealers are everywhere. We share leads with our dealers in addition to the unbelievable support from AMSOIL. Simply read the first three paragraphs on my dealer page to see what it's all about.

Support: AMSOIL's many training materials will have you full of knowledge in no time. Although most of my sales today are still based on my own and my customers testimonials. With AMSOIL you have access to monthly service bulletins, the new Field Sales Tools, professional ads, new DVD's and training power points, the Dealer Zone online, product whitepapers and the new G1490 product selection and interval chart. Also the Direct Line Newsletter covers changes in the industry, what the competition is doing, federal mandates on petroleum, manufacturers, and emissions. Everything you need to know to stay ahead of the game. A new study series and annual training week at AMSOIL HQ at Lake Superior. I also provide you with my own monthly newsletter to convey our own experiences and recommendations. I shed light on topics such as marketing, new products, convention info, sales leads, schedules, letter formats, filters to keep in stock, trade shows, commercial accounts and more. 

The demand is here. The industry is moving people towards us. You become the source of the best value based synthetic lubricants and we will give you the tools to enhance what will come natural.

 

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